Optometric Practice Management

di Bennett • 2002 • dettagli prodotto

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DESCRIZIONE

Filled with practical strategies for addressing the problems of day-to-day practice, this explains how to promote business and marketing skills without detracting from the professionalism of the optometrist. Table of Contents:1. Optometry in the 21st century2. Location, location, location3. Your office for the future – today4. So you want to start a part-time office5. Staff: how to hire and train6. Staff: a major reason for success…or lack of it7. What the consumer is saying8. Harnessing eyewear materials9. Practice management and "specialties"10. Practice management and unmet needs11. Newsletters: optimum weapon for private practice12. Recalling patients successfully13. Communications beyond newsletters and recalling14. The management of third party care15. Taking the Pulse of a Practice: Part I16. Taking the Pulse of a Practice: Part II17. How to Evaluate the Price of an Optometric Practice for Sale or Partnership18. A Partnership Agreement that works19. Co-Management, Insurance and Leasing vs. Buying20. Potpourri of Practice Management IdeasAppendices