The Entrepreneurial Nutritionist

di King • 2009 • dettagli prodotto

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DESCRIZIONE

Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms.Table Of Contents IntroductionPart I: THE BEGINNING1: The Entrepreneurial Spirit2: Is Self-Employment for You?Part II: BUILDING A STRONG FOUNDATION3: Strategies and Management4: What Can We Learn from the "Masters?"5: Nurturing Your Creativity6: Building Your Credibility7: Ethics and Malpractice8: Creating a Good Image9: Counseling ExpertisePart III: MANAGING YOUR BUSINESS10: Business Plan11: Marketing Decisions12: Forms of Business Ownership13: Protecting Your Ideas and Interests14: Choosing Business Advisors15: Money and Finance16: Start-up Decisions and Costs17: Fees18: Reimbursement19: Negotiation, Selling, and Contracts20: Office Policies and Dealing with ClientsPart IV: TAKING YOUR IDEAS TO MARKET21: Promoting Your Venture22: Using the Internet in Your Business23: Website Basics24: Website Creation to Maximize PromotionPart V: DEVELOPING YOUR PROFESSIONAL PRACTICE25: Consulting in Long Term Care26: Tapping into Food and Culinary Markets27: The "Write" Way to Get Published28: Media Savvy29: Sports and Cardiovascular Nutrition30: The Wellness Movement31: Continued Competency