The Complete Book on Dental Marketing

di Phelps • 2022 • dettagli prodotto

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DESCRIZIONE

“With this outstanding book, Dr. Phelps provides a masterclass on dental marketing.Employing compelling stories and convincing data, he reveals how powerful principles ofmarketing and psychology can be converted into actionable steps for increased patientsatisfaction, loyalty, and growth. There’s nothing else like it.” Robert Cialdini Author ofworldwide best sellers, Influence and Pre-Suasiongrowth and vitality.

Marketing for most is considered more of a mystery instead of a science. When it remainsa mystery to us it ultimately ends in wasted efforts, poor results, and tens of thousands oflost dollars. The good news is that it doesn’t have to remain a mystery. The goal of thisbook is to help dentists who are looking to demystify the dental marketing process, thosein need of more new patients, regardless of whether you are a marketing director for acurrent practice or a dentist yourself, a solo practitioner or one in a group practice, orsomeone who is in network with dental insurance companies or completely out of networkwith them.